Naiana, Ţarcă; Valerica, Mareş; Daniel, Mareş Marius - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1885-1892
Marketing activity involves many decision situations. They may have a lower or higher complexity, but all involve organizing, processing, extracting and analyzing of a large volume of information. By using specialized software that provides tools for analysis, company managers can quickly obtain...