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~person:"Van Den Bulte, Christophe"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Marketing theory
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Marketingtheorie
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Ansteckungseffekt
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Marketingmanagement
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Van Den Bulte, Christophe
Tadajewski, Mark
42
Vargo, Stephen L.
29
Hunt, Shelby D.
24
Lusch, Robert F.
23
Shaw, Eric H.
15
Brown, Stephen
13
Jones, D. G. Brian
13
Layton, Roger A.
12
Grönroos, Christian
11
Stremersch, Stefan
11
Akaka, Melissa Archpru
9
Gierl, Heribert
9
Lehmann, Donald R.
9
Maclaran, Pauline
9
Varey, Richard J.
8
Franses, Philip Hans
7
Hanssens, Dominique M.
7
Verhoef, Peter C.
7
Wooliscroft, Ben
7
Lazer, William
6
Peterson, Mark
6
Roberts, John H.
6
Shapiro, Stanley J.
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Aitken, Robert
5
Brodie, Roderick J.
5
Bultez, Alain V.
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Cova, Bernard
5
Dholakia, Nikhilesh
5
Dibb, Sally
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Edvardsson, Bo
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Gummerus, Johanna
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Hruschka, Harald
5
Hughes, Tim
5
Kadirov, Djavlonbek
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Kotler, Philip
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Kravets, Olga
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Lindgreen, Adam
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Sheth, Jagdish N.
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
2
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
3
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
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