//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Van Vaerenbergh, Yves"
~subject:"Creativity"
~subject:"Kreativsektor"
~subject:"Music"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Künstler"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Creativity
Kreativsektor
Music
Advertising effects
1
Artists
1
Brand
1
Brand management
1
Künstler
1
Markenartikel
1
Markenführung
1
Musik
1
Product Placement
1
Product placement
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
1
Language
All
English
1
Author
All
Van Vaerenbergh, Yves
Amigoni, Franco
1
Bryant, William D. A.
1
Currid-Halkett, Elizabeth
1
Epitropaki, Olga
1
Faller, Lina
1
Flanagan, Robert J.
1
Frankelius, Per
1
Galenson, David W.
1
Huopalainen, Astrid
1
Hutter, Michael
1
Jensen, Robert
1
Lee, David
1
Lindqvist, Katja
1
Loacker, Bernadette
1
Loock, Neal Van
1
Mainemelis, Charalampos
1
Manske, Alexandra
1
Mateus-Berr, Ruth
1
Mieth, Marcel
1
Rinaldi, Sergio
1
Schürmann, Sandra
1
Simonton, Dean Keith
1
Sompel, Dieneke Van de
1
Stuessi, Thomas
1
Sundbo, Jon
1
Throsby, Charles D.
1
Trevisan, Paola
1
Vermeir, Iris
1
Weck, Susanne
1
Wolfram, Gernot
1
Zijlstra, Wim Jan
1
Ó Cinnéide, Barra
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->