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~person:"Van den Poel, Dirk"
~subject:"Marketing"
~subject:"Relationship marketing"
~subject:"Target group"
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Market segmentation
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Van den Poel, Dirk
Pepels, Werner
5
Schertler, Walter
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Bauer, Hans H.
4
Albers, Sönke
3
Ammann, Paul
3
Chawla, Deepak
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Freter, Hermann
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
2
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
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3
Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936696
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4
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
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