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~person:"Van den Poel, Dirk"
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Direct marketing
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English
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Van den Poel, Dirk
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
15
Franses, Philip Hans
13
Belz, Christian
12
Donkers, Bas
11
Schwarz, Torsten
11
Greff, Günter
10
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Spandl, Torsten
5
Sullivan, Helen W.
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Zühlsdorf, Anke
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
5
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10008909979
Saved in:
2
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
3
Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821746
Saved in:
4
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
5
Direct and indirect effects of retail promotions
Van den Poel, Dirk
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001836974
Saved in:
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