//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Varan, Duane"
~subject:"Australia"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Australia
Fernsehwerbung
2
Interactive media
2
Interaktive Medien
2
Television advertising
2
Advertising effects
1
Australien
1
Media usage
1
Mediennutzung
1
OpenTV
1
Werbewirkung
1
Wink
1
advertising
1
execution factors
1
interactive television
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Varan, Duane
Bellman, Steven
1
Burton, Suzan
1
Dix, Stephen Richard
1
Haddad, Hanadi
1
Soboleva, Alena
1
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->