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~person:"Varan, Duane"
~subject:"Corporate disclosure"
~subject:"Fernsehen"
~subject:"Visual perception"
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Television advertising
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5
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4
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4
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Varan, Duane
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Beal, Virginia
4
Reijmersdal, Eva A. van
4
Sørgard, Lars
4
Bellman, Steven
3
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
3
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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