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~person:"Vashisht, Devika"
~subject:"Brand image"
~subject:"Theorie"
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Search: subject_exact:"Impact of advertising"
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Brand image
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Advertising effects
7
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7
Consumer behaviour
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7
Markenimage
7
Online-Marketing
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Advergames
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Cognition
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Experiment
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Game theory
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Vashisht, Devika
Esch, Franz-Rudolf
16
Gierl, Heribert
16
Bauer, Hans H.
13
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Srinivasan, Shuba
8
Fuchs, Wolfgang
7
Pauwels, Koen
7
Sreejesh, S.
7
Unger, Fritz
7
Diehl, Sandra
6
Drengner, Jan
6
Erfgen, Carsten
6
Hanssens, Dominique M.
5
Huber, Frank
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Mäder, Ralf
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
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Shelegia, Sandro
5
Soberman, David A.
5
Terlutter, Ralf
5
Verhellen, Yann
5
Wilson, Christopher
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Ceyp, Michael
4
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
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Doraszelski, Ulrich
4
Draganska, Michaela
4
Herrmann, Jean-Luc
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Jang, Soocheong
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International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
2
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
3
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
4
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
5
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
6
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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