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~person:"Veßhoff, Julia"
~subject:"Innovation"
~subject:"Kreativsektor"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
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Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
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