Johnston, Nick E.; Jai, Tun-Min (Catherine); Phelan, … - In: Social Responsibility Journal 19 (2022) 7, pp. 1276-1296
Purpose This study aims to explore antecedents of supporting local food branded by a sustainable state-operated agricultural marketing program (SOAMP). Cultural values and pro-environmental attitudes were examined as well as their effect on purchase and word-of-mouth intent....