Verbeke, Alain; Zargarzadeh, M. Amin; Osiyevskyy, Oleksiy - 2014
One of the main challenges for scholars studying micro-level international expansion is to identify new proxies for firm-specific advantages (FSAs), in lieu of - or in addition to - strengths in R&D/patents and advertising/brand names, and to predict which firms are most likely to engage earlier...