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~person:"Verhaert, Griet Alice"
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Verhaert, Griet Alice
Van den Poel, Dirk
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10008909979
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2
Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821746
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