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~person:"Verhellen, Yann"
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Search: subject:"Branded entertainment"
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Advertising effects
5
Brand image
5
Brand management
5
Markenführung
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5
Product Placement
5
Product placement
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Werbewirkung
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Consumer behaviour
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Brand placement
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Fernsehwerbung
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Associative Network Theory
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Belgien
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Brand attitude
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Branded entertainment
1
Celebrity endorsement
1
Celebrity expert endorsement
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Celebrity-Werbung
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Fernsehprogramm
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Field study
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Film industry
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Filmwirtschaft
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Perceived fit
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Plot connection
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Program sponsorship
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Social web
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Television programme
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advertiser-funded program
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Verhellen, Yann
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Sung, Yongjun
9
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Lehu, Jean-Marc
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Avramova, Yana R.
4
Bressoud, Etienne
4
Davtyan, Davit
4
Erenburg, Grigori
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Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
4
Alcalde, José
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Burmann, Christoph
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Cauberghe, Veroline
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Coker, Kesha K.
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Gabszewicz, Jean Jaskold
3
Hudson, Simon
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Knoll, Johannes
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Kureshi, Sonal
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Küster, Inés
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Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
How
branded
entertainment
shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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