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~person:"Verhoef, Peter C."
~subject:"Customer spending"
~subject:"Kundenbindung"
~subject:"Mobile Business"
~subject:"Sales promotion"
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Customer spending
Kundenbindung
Mobile Business
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Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Verkaufsförderung
3
Direct marketing
2
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2
Performance measurement
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Bibliometrics
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Bibliometrie
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Customer purchases
1
Customer relationship management
1
Digital channels
1
Direct mailings
1
Low-cost strategy
1
Loyalty programs
1
Niedrigpreisstrategie
1
Order coupons
1
Partnership
1
Permanent discounts
1
Points pressure
1
Procurement
1
Product-specific price discounts
1
Purchase reinforcement
1
Rabatt
1
Rebate
1
Reward redemption
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Rewarded behavior
1
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Verhoef, Peter C.
Bijmolt, Tammo H. A.
5
Ha, Young
4
Im, Hyunjoo
4
Ranzinger, Alexandra
4
Nevo, Aviv
3
Wolfram, Catherine D.
3
Yancey, Scott
3
Akerlof, George A.
2
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2
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2
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Dorotic, Matilda
2
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2
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2
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2
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2
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2
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2
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2
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2
Li, Zonghuo
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Foundations and trends in marketing : FTMKT
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
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