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~person:"Verhoef, Peter C."
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Search: subject:"Database marketing"
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Computer-assisted marketing
2
Data protection
2
Datenschutz
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IT-gestütztes Marketing
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Beziehungsmarketing
1
Churn prediction
1
Consumer goods
1
Customer data
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Customer relationship management
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Data privacy
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Database marketing
1
Database-Marketing
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Forecasting model
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Kalman filter
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Konsumgüter
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Konsumgüterindustrie
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Kundendaten
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Markenpolitik
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Marketing
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Mixture model
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Netherlands
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Niederlande
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Verhoef, Peter C.
Link, Jörg
5
Schwarz, Torsten
5
Tapp, Alan
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Neslin, Scott A.
4
Baker, Scott R.
3
Baugh, Brian
3
Berg, Kristi
3
Donkers, Bas
3
Drake, Perry D.
3
Drozdenko, Ronald G.
3
Fader, Peter
3
Hughes, Arthur M.
3
Klein, Deanna
3
Kopalle, Praveen K.
3
Laussel, Didier
3
POEL, D. VAN DEN
3
Plangger, Kirk
3
Resende, Joana
3
Schupp, Robin Philip
3
Sun, Baohong
3
Sun, Yacheng
3
Swaminathan, Vanitha
3
BOCK, K. W. DE
2
Baker, Scott
2
Banasiewicz, Andrew D.
2
Bellis, Emanuel de
2
Bonfrer, André
2
Braun, Gabriele
2
Breitner, Michael H.
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Bölzing, Dieter
2
Bünte, Claudia
2
Corduan, Anja
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Coussement, Kristof
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Drewes, Guido
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Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
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ECONIS (ZBW)
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Consumer informational privacy : current knowledge and research directions
Beke, Frank T.
;
Eggers, Felix
;
Verhoef, Peter C.
-
2018
Persistent link: https://www.econbiz.de/10011910786
Saved in:
2
No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels
;
Wieringa, Jaap E.
;
Gijsenberg, Maarten J.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
Saved in:
3
Status quo of
database
marketing
in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
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