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~person:"Verlegh, Peeter W. J."
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Search: person:"Fransen, Marieke L."
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Verlegh, Peeter W. J.
Fransen, Marieke L.
19
Das, Enny
7
Fennis, Bob M.
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Fennis, Bob Michaël
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Rompay, Thomas J. L. van
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
2
Guest editorial: Persuasion in advertising : when does it work, and when does it not?
Verlegh, Peeter W. J.
;
Fransen, Marieke L.
;
Kirmani, Amna
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10011298750
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