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Vernette, Eric
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Les lead-users en marketing : interrogations et nouvelles contributions psychométriques
Vernette, Eric
;
Bécheur, Amina
;
Gollety, Mathilde
; …
- In:
Recherche et applications en marketing
28
(
2013
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10011448097
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