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~person:"Verspaget, Maegan"
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Verspaget, Maegan
Janssen, Loes
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Vohs, Kathleen D.
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International journal of advertising : the review of marketing communications
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Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
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