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~person:"Vescovi, Tiziano"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~subject:"country of origin"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Country of origin
Konsumentenverhalten
country of origin
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Markenführung
3
Markenimage
3
Rules of origin
3
Ursprungsregeln
3
China
2
International marketing
2
Internationales Marketing
2
Italien
2
Italy
2
brand associations
2
Bibliometrics
1
Bibliometrie
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Creativity
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Kreativität
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brand
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brand management
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branding
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creativity
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global marketing
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Vescovi, Tiziano
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Phau, Ian
3
Achabou, Mohamed Akli
2
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Aiello, Gaetano
2
Astous, Alain d'
2
Balabanis, George
2
Barnes, Liz
2
Birg, Laura
2
Carneiro, Jorge Manoel Teixeira
2
Cheah, Isaac
2
Checchinato, Francesca
2
De Nisco, Alessandro
2
Deb, Madhurima
2
Dekhili, Sihem
2
Dinnie, Keith
2
Disegna, Marta
2
Dmitrovič, Tanja
2
Donvito, Raffaele
2
Felix, Reto
2
Guina, Fernanda de Tavares Canto
2
Harzing, Anne-Wil
2
Herz, Marc
2
Josiassen, Alexander
2
Lee, Sangwon
2
Lee, Wei-Na
2
Mai, Robert
2
Mainolfi, Giada
2
Mandler, Timo
2
Marino, Vittoria
2
Rashid, Arooj
2
Russell, Cristel
2
Russell, Dale
2
Saldivar, Roberto
2
Seidenfuss, Kai-Uwe
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
3
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
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