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~person:"Vescovi, Tiziano"
~subject:"Ursprungsregeln"
~subject:"World"
~type_genre:"Article in journal"
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Ursprungsregeln
World
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
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Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Markenartikel
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Rules of origin
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China
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International marketing
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brand associations
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country of origin
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Vescovi, Tiziano
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
6
Lockwood, Ben
5
Diamantopoulos, Adamantios
4
Genser, Bernd
4
Giraldi, Janaina de Moura Engracia
4
Josiassen, Alexander
4
Richter, Wolfram F.
4
Aiello, Gaetano
3
Basfirinci, Cigdem
3
Bell, R. Greg
3
De Meza, David E.
3
Donvito, Raffaele
3
Fujiwara, Kenji
3
Harzing, Anne-Wil
3
Hayakawa, Kazunobu
3
Hong, Sung-tai
3
Inama, Stefano
3
Kim, Chong-bŏm
3
Kotsogiannēs, Chrēstos
3
Lee, Wei-Na
3
Moore, Curt B.
3
Phau, Ian
3
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Astous, Alain d'
2
Bach, Stefan
2
Balabanis, George
2
Barnes, Liz
2
Bartikowski, Boris
2
Behrens, Kristian
2
Cadot, Olivier
2
Carneiro, Jorge Manoel Teixeira
2
Carrère, Céline
2
Cheah, Isaac
2
Checchinato, Francesca
2
Chen, Yi-min
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
3
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
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