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~person:"Victoria-Mas, María"
~subject:"Geschäftsmodell"
~subject:"Markenführung"
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Victoria-Mas, María
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Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
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