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~person:"Vida, Irena"
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The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products
Parts, Oliver
;
Vida, Irena
- In:
Managing Global Transitions
9
(
2011
)
4 (Winter)
,
pp. 355-370
The purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on
foreign
product
…
Persistent link: https://www.econbiz.de/10009371088
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