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~person:"Villas-Boas, Sofia"
~subject:"Bargaining theory"
~type_genre:"Aufsatz in Zeitschrift"
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Bargaining theory
Bargaining power
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
;
Klapper, Daniel
;
Villas-Boas, Sofia
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10003973166
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