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~person:"Villaseñor, Nieves"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
2
Consumer behaviour
2
Einzelhandel
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Handelsmarke
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Relationship marketing
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Retail trade
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Store brand
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Brand
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Großbritannien
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Loyalty to the retailer
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Markenartikel
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Markenimage
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Moderating effect
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Retailer loyalty
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Store brand name
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Store brands' equity
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Villaseñor, Nieves
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Floh, Arne
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Rubio Benito, Natalia
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Schlagentweith, Dirk
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
2
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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