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~person:"Vilnai-Yavetz, Iris"
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Vilnai-Yavetz, Iris
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Relating hedonism and business context to customer appearance
Vilnai-Yavetz, Iris
;
Gilboa, Shaked
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011537846
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Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and
symbolism
Vilnai-Yavetz, Iris
;
Ran, Koren
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 394-417
Persistent link: https://www.econbiz.de/10009788547
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