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~person:"Vishwakarma, Pankaj"
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Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
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