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~person:"Viswanathan, Vijay"
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Viswanathan, Vijay
Block, Martin P.
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Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
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