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~person:"Voeth, Markus"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~subject:"Theorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Voeth, Markus
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
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