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~person:"Vogel, Johannes"
~subject:"Automotive industry"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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