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~person:"Volkmar, Gioia"
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Volkmar, Gioia
Mathias, Peter
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of business research : JBR
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ECONIS (ZBW)
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Künstliche Intelligenz im Marketing : Möglichkeiten und Herausforderungen
Volkmar, Gioia
;
Reinecke, Sven
;
Fischer, Peter Mathias
- In:
Die Unternehmung : Swiss journal of business research …
75
(
2021
)
3
,
pp. 359-375
Persistent link: https://www.econbiz.de/10012650057
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2
Artificial intelligence and machine learning : exploring drivers, barriers, and future developments in marketing management
Volkmar, Gioia
;
Fischer, Peter Mathias
;
Reinecke, Sven
- In:
Journal of business research : JBR
149
(
2022
),
pp. 599-614
Persistent link: https://www.econbiz.de/10013325658
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