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~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
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17
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17
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6
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5
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Vrontis, Demetris
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Rita, Paulo
14
Flavián Blanco, Carlos
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Hajli, Nick
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Casaló, Luis V.
11
Cova, Bernard
11
Füller, Johann
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Law, Chun Hung Roberts
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Veloutsou, Cleopatra
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10
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10
Ozuem, Wilson
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Ranfagni, Silvia
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Harrigan, Paul
9
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
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Usman, Osly
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Akram, Umair
8
Bigné Alcañiz, J. Enrique
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Ko, Eunju
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Kunkel, Thilo
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Luo, Xueming
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Rana, Nripendra P.
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Rather, Raouf Ahmad
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Schweidel, David A.
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Sohail, M. Sadiq
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Wallace, Elaine
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Burmann, Christoph
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Chen, Huan
7
Conduit, Jodie
7
Dens, Nathalie
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Dessart, Laurence
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Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of Asia Business Studies
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ECONIS (ZBW)
8
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1
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8
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8
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
4
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
5
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
8
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
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