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~person:"Vrontis, Demetris"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Internet marketing
Konsumentenverhalten
Social Web
17
Social web
17
Online-Marketing
7
Consumer behaviour
6
Beziehungsmarketing
5
Relationship marketing
5
Social media
5
Brand management
4
Markenführung
4
Artificial intelligence
3
Digitalization
3
Künstliche Intelligenz
3
Artificial Intelligence
2
CRM technologies
2
Confidence
2
Data Management
2
Dienstleistungsqualität
2
Digital Transformation
2
Digitalisierung
2
Digitization
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Innovation adoption
2
Innovationsakzeptanz
2
Knowledge transfer
2
Machine Learning
2
Mobile business
2
Neuromarketing
2
Robot
2
Roboter
2
Robotics
2
Service quality
2
Social Media
2
TAM
2
Vertrauen
2
Wissenstransfer
2
social media
2
social media marketing
2
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Article
10
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Vrontis, Demetris
Dwivedi, Yogesh Kumar
21
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Law, Chun Hung Roberts
17
Hajli, Nick
16
Harrigan, Paul
16
Hollebeek, Linda D.
16
Rita, Paulo
16
Bigné Alcañiz, J. Enrique
14
Ozuem, Wilson
14
Stephen, Andrew T.
14
Flavián Blanco, Carlos
13
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
12
Schweidel, David A.
12
Thaichon, Park
12
Casaló, Luis V.
11
Füller, Johann
11
Haenlein, Michael
11
Sabatini, Fabio
11
Seo, Yuri
11
Tan, Yong
11
Constantinides, Efthymios
10
Gázquez-Abad, Juan Carlos
10
Kreutzer, Ralf T.
10
Kumar, Vikas
10
Ranfagni, Silvia
10
Schivinski, Bruno
10
Veloutsou, Cleopatra
10
Alarcón-del-Amo, María-del-Carmen
9
Bilgihan, Anil
9
Choi, Yung Kyun
9
Gretzel, Ulrike
9
Grewal, Dhruv
9
Hong, Yili
9
Ko, Eunju
9
Kozinets, Robert V.
9
Lorenzo-Romero, Carlota
9
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Published in...
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Global business & economics review
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of Asia Business Studies
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
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10
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
6
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
7
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
8
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
9
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
10
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
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