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~person:"Vrontis, Demetris"
~subject:"Markenführung"
~subject:"Zypern"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Markenführung
Zypern
Consumer behaviour
37
Konsumentenverhalten
37
Innovation
30
Firm performance
27
Unternehmenserfolg
27
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
23
Brand management
23
Relationship marketing
23
Innovation management
22
Innovationsmanagement
22
KMU
22
SME
22
Strategisches Management
22
Strategic management
21
Knowledge management
20
Wissensmanagement
20
Multinationales Unternehmen
18
Transnational corporation
18
Italien
16
Italy
16
Cyprus
15
Stakeholder
15
Bibliometrics
14
Bibliometrie
14
Familienunternehmen
14
Family business
14
Football
14
Fußball
14
Social Web
14
Social web
14
Führungsstil
13
Leadership style
13
Marketing
13
Weinbau
13
Wine industry
13
Globalisierung
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Article
33
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
34
Aufsatz im Buch
4
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4
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English
34
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Vrontis, Demetris
Melewar, T. C.
60
Baumgarth, Carsten
37
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Esch, Franz-Rudolf
33
Balmer, John M. T.
30
Phau, Ian
30
Christodoulides, George
25
Han, Heesup
25
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Foroudi, Pantea
22
Khan, Imran
22
Romaniuk, Jenni
22
Japutra, Arnold
21
Kunkel, Thilo
21
Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Burmann, Christoph
19
Iglesias, Oriol
19
Kaufmann, Hans Rüdiger
19
King, Ceridwyn
19
Roper, Stuart
19
Thrassou, Alkis
19
Bruhn, Manfred
18
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Fetscherin, Marc
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
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Published in...
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Journal for global business advancement : JGBA
4
Journal of transnational management : the official journal of the International Management Development Association
4
The journal of brand management : an international journal
4
Economic research
2
Journal of business research : JBR
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business
1
International journal of entrepreneurship and small business : IJESB
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
34
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1
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34
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
4
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
8
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
9
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
10
The process of succession and its impact on sustainability : an empirical study within family wineries in Cyprus
Georgiou, Thoukis
;
Vrontis, Demetris
;
Papasolomou, Ioanna
; …
- In:
International journal of globalisation and small …
11
(
2020
)
4
,
pp. 329-355
Persistent link: https://www.econbiz.de/10012510674
Saved in:
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