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~person:"Wagner, Gerhard"
~subject:"Target group"
~type_genre:"Konferenzbeitrag"
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Einzelhandel
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Food retailing
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Lebensmitteleinzelhandel
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Markenführung
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Marktsegmentierung
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Retail trade
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Soziales Netzwerk
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blockmodeling
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customer segmentation
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multiple store patronage
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purchasing strategies
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Wagner, Gerhard
David, Natalie
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The international review of retail, distribution and consumer research
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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