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~person:"Wagner, Gerhard"
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Einzelhandel
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Food retailing
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Wagner, Gerhard
Benjamin, Gary L.
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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