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~person:"Waller, David"
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Advertising
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Celebrity-Werbung
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Waller, David
Fam, Kim Shyan
64
Fam, Kim-Shyan
35
Fam, Kim‐Shyan
19
Yang, Zhilin
18
Waller, David S.
15
Richard, James E.
10
Li, Yongqiang
9
Krisjanous, Jayne
8
Merrilees, Bill
7
Seo, Yuri
7
Grohs, Reinhard
6
Holdsworth, David K.
6
Jozsa, Laszlo
6
Fam, Kim-shyan
5
Chow, Cheris W. C.
4
Gazley, Aaron
4
Hiram Ting
4
Hyman, Mike
4
Kadirov, Djavlonbek
4
McNeill, Lisa S.
4
Wan, Wendy W. N.
4
Cheah, Jun-Hwa
3
Chung, Kim-choy
3
Cruz, Angela Gracia B.
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Goh, Tiong
3
Insch, Andrea
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Sun, Susan
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Wu, Peiguan
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Zhang, Honghong
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Biggemann, Sergio
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Buchanan-Oliver, Margo
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Butt, Muhammad Mohsin
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Campbell, Charles
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Cham Tat Huei
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Che, Yu
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Chow, Raymond P. M.
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Chung, Kim‐Choy
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De Run, Ernest Cyril
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Edu, Tudor
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Asia Pacific journal of marketing and logistics
1
Journal of Asia Pacific business
1
Journal of Business Ethics
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Journal of East-West business
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ECONIS (ZBW)
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OLC EcoSci
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
3
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan
;
Waller, David
;
Yang, Zhilin
- In:
Journal of Business Ethics
88
(
2009
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10004999687
Saved in:
4
Perceptions of Offensive Advertising Elements: A China-U.S. Comparison
Waller, David
;
Christy, Timothy
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3-4
,
pp. 325-344
Persistent link: https://www.econbiz.de/10008176821
Saved in:
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