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~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~subject:"Unternehmenskultur"
~type:"article"
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Firmenimage
Unternehmenskultur
Consumer behaviour
49
Konsumentenverhalten
49
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
24
Germany
24
Brand management
22
Markenführung
22
Marketing management
17
Marketingmanagement
17
Corporate reputation
15
Brand image
14
Markenimage
14
Luxury goods
13
Luxusgüter
13
Brand
11
Markenartikel
11
Theorie
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Theory
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Marktforschung
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Service industry
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Complaint management
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Walsh, Gianfranco
Wiedmann, Klaus-Peter
Balmer, John M. T.
32
Melewar, T. C.
30
Foroudi, Pantea
18
Frey, Dieter
15
Tarba, Shlomo Yedidia
15
Ravasi, Davide
14
Schultz, Majken
14
Schwaiger, Manfred
13
Bang, Nguyen
12
Barmeyer, Christoph I.
12
Davoine, Eric
12
Hatch, Mary Jo
12
Schein, Edgar H.
12
Alas, Ruth
11
Abratt, Russell
10
Luu Trong Tuan
10
Pérez, Andrea
10
Sackmann, Sonja A.
10
Stahl, Günter K.
10
Swoboda, Bernhard
10
Vrontis, Demetris
10
Brettel, Malte
9
Bruch, Heike
9
Dick, Rolf van
9
Lämsä, Anna-Maija
9
Rodríguez del Bosque, Ignacio A.
9
Weber, Yaakov
9
Alvesson, Mats
8
Chen, Weifeng
8
Esch, Franz-Rudolf
8
Feldt, Taru
8
Han, Heesup
8
Hirsch, Peter B.
8
Huhtala, Mari
8
Iglesias, Oriol
8
Jiménez-Jiménez, Daniel
8
Kitchen, Philip J.
8
Matzler, Kurt
8
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Corporate reputation review : an international journal
3
British journal of management : BJM
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Der Markt : international journal of marketing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Reputation Management
1
The journal of services marketing
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Future research directions based on a critical assessment of reputation
management
in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
2
The future of brand and brand
management
: some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
The importance of brand heritage as a key performance driver in marketing
management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
5
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
Saved in:
6
Relationship between online retailers' reputation and product returns
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Kunz, Werner
; …
- In:
British journal of management : BJM
27
(
2016
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011542967
Saved in:
7
Ansatzpunkte zur Messung der Unternehmensreputation als Grundlage einer Erfolg versprechenden Reputationsmanagementplanung : das RepTrak-Konzept als Ausgangspunkt und Skizzen zur r...
Wiedmann, Klaus-Peter
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 57-101)
.
2012
Persistent link: https://www.econbiz.de/10009684834
Saved in:
8
Perceived external reputation as a driver of organizational citizenship behavior : replication and extension
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 314-336
Persistent link: https://www.econbiz.de/10011474515
Saved in:
9
Kundenbezogene Unternehmensreputation bei Dienstleistungsunternehmen : eine internationale Vergleichsstudie
Klinner-Möller, Nicole
;
Walsh, Gianfranco
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 435-453)
.
2011
Persistent link: https://www.econbiz.de/10008842198
Saved in:
10
Investigating mediators between corporate reputation and customer citizenship behaviors
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 39-44
Persistent link: https://www.econbiz.de/10008806353
Saved in:
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