W. Hill, William; E. Beatty, Sharon; Walsh, Gianfranco - In: Journal of Services Marketing 27 (2013) 5, pp. 347-360
Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet …, and to segment the sample based on these motivations. Design/methodology/approach – This research occurs in two phases: a … quantitative phase using a survey ( n =360) to measure the motivations and other key profiling variables identified in the …