//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Walter, Nadine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Awareness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand Analysis
4
Brand Awareness
4
Brand Equity
4
Brand Image
4
Cross-country Comparison
4
Global Brand
4
Global Marketing
4
Deutschland
2
Internationales Marketing
2
Markenimage
2
Mexiko
2
Vergleich
2
Brand image
1
Comparison
1
Germany
1
International marketing
1
Mexico
1
Produktimage
1
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Research Report
1
Working Paper
1
Language
All
English
2
Undetermined
2
Author
All
Walter, Nadine
Cleff, Thomas
4
Fischer, Lena
4
Fuller, Rachel
4
Stocchi, Lara
4
Augusto, Mário Gomes
3
Chan, Fanny Fong Yee
3
King, Ceridwyn
3
Lowe, Ben
3
Martinčević, Ivana
3
Mukherjee, Srabanti
3
Nag, Amit Kumar
3
O'Cass, Aron
3
Oppong, Peter Kwasi
3
Petrovici, Dan
3
Romaniuk, Jenni
3
Schivinski, Bruno
3
Sepúlveda, César
3
Sesar, Vesna
3
Sok, Phyra
3
Walsh, Patrick
3
Zeqiri, Jusuf
3
Abratt, Russell
2
Ahmed, Rizwan Raheem
2
Anees-ur-Rehman, Muhammad
2
Aurand, Timothy W.
2
Barakat, Karine Aoun
2
Bhumiphat Gilitwala
2
Boguszewicz-Kreft, Monika
2
Bourdeau, Brian L.
2
Bourgault, Normand
2
Brem, Alexander
2
Cahyono, Edi
2
Calvo-Porral, Cristina
2
Carpio, Carlos E.
2
Cerviño, Julio
2
Chen, Cheng-Hao Steve
2
Christofi, Michael
2
Cobbs, Joe
2
Collart, Alba J.
2
more ...
less ...
Institution
All
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
1
Published in...
All
Beiträge der Hochschule Pforzheim
3
Interdisciplinary Management Research
1
Source
All
RePEc
2
ECONIS (ZBW)
1
EconStor
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How global are global brands? An empirical brand equity analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if
brand
awareness
rates differ between Germans and …
Persistent link: https://www.econbiz.de/10010368391
Saved in:
2
How global are global brands? : an empirical brand equity analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if
brand
awareness
rates differ between Germans and …
Persistent link: https://www.econbiz.de/10010357158
Saved in:
3
How global are global brands? An empirical brand equity analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
-
2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if
brand
awareness
rates differ between Germans and …
Persistent link: https://www.econbiz.de/10010985377
Saved in:
4
THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY
Cleff, Thomas
;
Fischer, Lena
;
Walter, Nadine
- In:
Interdisciplinary Management Research
6
(
2010
),
pp. 776-800
Germany (n=426) and Mexico (n=296). The goal was to identify if
brand
awareness
rates differ between Germans and Mexicans, if …
Persistent link: https://www.econbiz.de/10010633366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->