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~person:"Wan, Echo Wen"
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Consumer behaviour
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anthropomorphism
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Wan, Echo Wen
Agrawal, Nidhi
6
Jiang, Yuwei
5
Duclos, Rod
4
Chen, Rocky Peng
3
Ding, Ying
3
Rucker, Derek D.
3
Sternthal, Brian
3
Xu, Jing
3
Chan, Kimmy Wa
2
Hong, Jiewen
2
Clarkson, Joshua J.
1
Hoyer, Wayne D.
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Huang, Feifei
1
Jia, He
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Jiewen Hong
1
Jin, Liyin
1
Levy, Eric
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Ran, Yaxuan
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Su, Lei
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Tormala, Zakary L.
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Wilcox, Keith Todd
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of Consumer Research
6
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
18
RePEc
6
OLC EcoSci
4
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1
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
2
Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He
;
Wan, Echo Wen
;
Zheng, Wanyi
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
Saved in:
3
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
4
The influence of product anthropomorphism on comparative judgment
Huang, Feifei
;
Wong, Vincent Chi
;
Wan, Echo Wen
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
Saved in:
5
Filling an empty self : the impact of social exclusion on consumer preference for visual density
Su, Lei
;
Wan, Echo Wen
;
Jiang, Yuwei
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 808-824
Persistent link: https://www.econbiz.de/10012120624
Saved in:
6
Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Wan, Echo Wen
;
Chen, Rocky Peng
;
Jin, Liyin
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1008-1030
Persistent link: https://www.econbiz.de/10011770802
Saved in:
7
The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
Saved in:
8
The impact of identity breadth on consumer preference for advanced products
Ding, Ying
;
Wan, Echo Wen
;
Xu, Jing
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011707468
Saved in:
9
Hurting or helping? The effect of service agents' workplace ostracism on customer service perceptions
Wan, Echo Wen
;
Chan, Kimmy Wa
;
Chen, Rocky Peng
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 746-769
Persistent link: https://www.econbiz.de/10011614103
Saved in:
10
To be or not to be unique? : the effect of social exclusion on consumer choice
Wan, Echo Wen
;
Xu, Jing
;
Ding, Ying
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1109-1122
Persistent link: https://www.econbiz.de/10010353444
Saved in:
1
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