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Wang, Juan
Folkes, Valerie S.
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When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
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