Wang, Manman; Chen, Menghan; Yang, Feng - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 8, pp. 1573-1595
Purpose: This paper investigates how a regulator pursuing social welfare maximization designs an optimal subsidy scheme to stimulate technology innovation in the presence of a consumer green premium. Specifically, the authors solve the following questions: (1) Does the consumers' green premium...