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Wang, Siqi
Fastoso, Fernando
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
2
The “little emperor” and the luxury brand : How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & Marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10012083899
Saved in:
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