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~person:"Wang, Yonggui"
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Wang, Yonggui
Lee, Ruby P.
37
Chen, Qimei
12
Lee, Ruby
12
Johnson, Jean L.
11
Naylor, Gillian
6
Kim, Daekwan
5
Anderson, Jeffrey E.
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Tong, Pingsheng
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Hartmann, Nathaniel N.
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Johnson, Jean L
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Lee, Ruby P
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Lee, Ruby P.W.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
2
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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