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~person:"Ward, Morgan K."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 270-287
Persistent link: https://www.econbiz.de/10009777125
Saved in:
2
It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 164-181
Persistent link: https://www.econbiz.de/10009160922
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