//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Warnaby, Gary"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fashion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Online-Marketing
Relationship marketing
Brand management
3
Fashion
3
Mode
3
Textile distribution
3
Textilhandel
3
Brand image
2
Einzelhandel
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Retail trade
2
Branding
1
China
1
Communication
1
Consumer behaviour
1
Consumer experience
1
Country of origin
1
Designation of origin
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
International market entry
1
International marketing
1
International retailing
1
International standardization
1
Internationaler Markteintritt
1
Internationales Marketing
1
Kommunikation
1
Konsumentenverhalten
1
Localization
1
Luxury
1
Luxury communication
1
Manufacturing
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Pop-up retailing
1
Regional differences
1
Retail
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Warnaby, Gary
Ko, Eunju
14
Choi, Tsan-Ming
7
Moore, Christopher M.
7
McColl, Julie
6
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Blazquez Cano, Marta
4
Henninger, Claudia E.
4
Kim, HaeJung
4
Kim, Hye-yŏng
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Alexander, Bethan
3
Barnes, Liz
3
Cedrola, Elena
3
Fiore, Ann Marie
3
Fuxman, Leonora
3
Guercini, Simone
3
Kent, Anthony
3
Mahmoud, Ali B.
3
McCormick, Helen
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Ryding, Daniella
3
Swoboda, Bernhard
3
Turunen, Linda Lisa Maria
3
Ahlert, Dieter
2
Ahn, SooKyoung
2
Aiello, Gaetano
2
Akrout, Houcine
2
Amatulli, Cesare
2
Arvidsson, Adam
2
Ashman, Rachel
2
Aslam, Usman
2
Azemi, Yllka
2
Baeza, Julia
2
Bai, Huifeng
2
more ...
less ...
Published in...
All
Journal of fashion marketing and management
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand interaction in pop-up shops influences consumers' perceptions of luxury
fashion
retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
2
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
3
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->