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~person:"Warnaby, Gary"
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Brand management
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Fashion
3
Markenführung
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Mode
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Textile distribution
3
Textilhandel
3
Brand image
2
Einzelhandel
2
Luxury goods
2
Luxusgüter
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Markenimage
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Retail trade
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Branding
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China
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Communication
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Consumer behaviour
1
Consumer experience
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Country of origin
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Designation of origin
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Globalisierung
1
Globalization
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Herkunftsbezeichnung
1
International market entry
1
International marketing
1
International retailing
1
International standardization
1
Internationaler Markteintritt
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Internationales Marketing
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Kommunikation
1
Konsumentenverhalten
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Localization
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Luxury
1
Luxury communication
1
Manufacturing
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Pop-up retailing
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Regional differences
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Retail
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Warnaby, Gary
Choi, Tsan-Ming
56
Ko, Eunju
36
Henninger, Claudia E.
24
Madsen, Dag Øivind
24
Shen, Bin
16
Guercini, Simone
15
Ryding, Daniella
14
Jin, Byoungho
13
Moore, Christopher M.
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Ozuem, Wilson
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Swoboda, Bernhard
13
Workman, Jane E.
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Merlo, Elisabetta
12
Vignali, Gianpaolo
12
Muthu, Subramanian Senthilkannan
11
Runfola, Andrea
11
Blazquez Cano, Marta
10
Cedrola, Elena
10
Chow, Pui-Sze
10
Goworek, Helen
10
Slåtten, Kåre
10
Caniato, Federico
9
Caridi, Maria
9
Khare, Arpita
9
Kim, Kyung Hoon
9
Lee, Seung-Hee
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McColl, Julie
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Perry, Patsy
9
Ranfagni, Silvia
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Alevizou, Panayiota J.
8
Arrigo, Elisa
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Aspers, Patrik
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Barnes, Liz
8
Godart, Frédéric C.
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Loureiro, Sandra Maria Correia
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McCormick, Helen
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Mogaji, Emmanuel
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Moretto, Antonella
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Wenting, Rik
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Ahlert, Dieter
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Journal of fashion marketing and management
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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How brand interaction in pop-up shops influences consumers' perceptions of luxury
fashion
retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
2
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
3
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
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