Fiebig, Denzil G.; Keane, Michael P.; Louviere, Jordan; … - In: Marketing Science 29 (2010) 3, pp. 393-421
The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a number of fields, especially marketing, health economics, and industrial organization. In most applications of the model, the vector of consumer utility weights on product attributes is assumed to have a...