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~person:"Webster, Cynthia M."
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Celebrity endorsement
4
Celebrity-Werbung
4
Consumer behaviour
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Advertising effects
2
Australia
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Australien
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Werbewirkung
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Authenticity
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Webster, Cynthia M.
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Arora, Nilesh
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Singh, Ramendra Pratap
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Usman, Osly
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Alatas, Vivi
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Banerjee, Neelotpaul
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Bhattacharya, Saurabh
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Budzinski, Oliver
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Carrillat, François A.
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Chan, Kara
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Clark, Timothy
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D'Rozario, Denver
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Franck, Egon
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Hussain, Shahzeb
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Liu, Matthew Tingchi
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Meyer, Frederik
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Nüesch, Stephan
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Olken, Benjamin A.
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Paladines, Cindy
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Pradhan, Debasis
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Sattler, Henrik
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Schaaf, Daniela
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Um, Nam-Hyun
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Abirami, U.
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Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
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Brandes, Leif
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Carlson, Brad D.
3
Chandrasekhar, Arun G.
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Daswani, Aarzoo
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Dennis, Charles
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Psychology & marketing
2
Qualitative market research : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
2
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
3
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
4
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
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