Huang, Arthur; Chao, Ying; de la Mora Velasco, Efrén; … - In: Journal of Hospitality and Tourism Insights 5 (2021) 5, pp. 1080-1100
Purpose: This study reviews existing research and current applications of artificial intelligence (AI) in the hospitality and tourism industry. It further proposes a new evaluation framework to inform the susceptibility of AI adoptions. Design/methodology/approach: This is a synthesis and...